A good Diwali message is short, warm and tells the customer exactly what to do next. Below are 30 templates you can copy, change the details in brackets, and send from WhatsApp Business. They are grouped by purpose so you can plan a full festive campaign from late October to after Bhai Dooj.
Before you send: five rules
- Send only to people who know you. WhatsApp broadcast messages reach only contacts who have saved your number. Sending to strangers gets your number reported and blocked.
- Keep it under 60 words. Most people read on a phone screen while doing something else.
- One message, one action. Ask them to reply, visit, call or click. Not all four.
- Send at the right time. Between 10 am and 1 pm, or 6 pm to 8 pm, works for most audiences. Avoid late night.
- Do not over-send. Three to four messages across the season is plenty: an announcement, a reminder, a wish and a thank-you.
Offer announcement messages
1. Retail shop
Namaste [Name]! Diwali is coming and so are our biggest offers. Get [10%] off on [category] from [date] to [date] at [Shop Name], [Area]. Reply "YES" to reserve your items. Happy shopping!
2. Sweet shop
This Diwali, gift sweetness! Pre-order our special Diwali hampers starting at Rs [price]. Order before [date] for free delivery within [3 km]. Reply with your order or call [number]. - [Shop Name]
3. Salon or spa
Get Diwali-ready with our Festive Glow Package: facial + hair spa + manicure at just Rs [price] (worth Rs [price]). Limited slots till [date]. Reply to book your slot. - [Salon Name]
4. Restaurant or cafe
Celebrate Diwali with family at [Restaurant Name]! Enjoy our special festive thali at Rs [price] from [date] to [date]. Book a table by replying here or call [number].
5. Gym or fitness centre
Gift fitness this Diwali! Get [3 months] membership at Rs [price] or [20%] off annual plans. Offer valid till [date]. Visit us at [Area] or reply "FIT" for details. - [Gym Name]
6. Electronics or appliance store
Diwali Dhamaka at [Store Name]! Up to [X%] off on TVs, ACs and appliances, plus easy EMI options. Visit before [date] or reply for the latest prices.
7. Home services
Get your home Diwali-ready! Deep cleaning + fan cleaning + sofa shampoo at Rs [price]. Book before [date] to get your preferred slot. Reply with your area and date. - [Business Name]
8. Clothing boutique
New Diwali collection is here! Kurtas, sarees and lehengas starting at Rs [price]. Visit [Shop Name], [Area], or reply to see photos. Offer valid till [date].
9. Coaching or tuition centre
This Diwali, invest in your child's future. Enrol before [date] and get [X%] off the course fee for [course]. Free demo class available. Reply "DEMO" to book.
10. Jewellery shop
Make Dhanteras special. Get [X%] off making charges on gold and silver jewellery from [date] to [date] at [Shop Name]. Visit us or reply to book a private viewing.
Early-bird and urgency messages
11.
Early-bird offer! Order before [date] and get an extra [5%] off plus priority delivery. Only [X] days left. Reply to order now. - [Business Name]
12.
Only [3 days] left for our Diwali offer! Don't miss [offer details]. Visit [Shop Name] or reply to reserve. Offer ends [date].
13.
Last day today! Our Diwali offer ends at [time] tonight. Reply now or visit us at [Area].
Corporate gifting messages
14.
Hello [Name], we're taking corporate Diwali gift orders for your team. Custom hampers from Rs [price] per box, with your company logo. Orders of [50+] get free delivery. Can I share our catalogue?
15.
Planning Diwali gifts for clients or staff? [Business Name] offers bulk orders with GST invoice and on-time delivery across [City]. Reply for a quote.
Pure Diwali wishes (no selling)
16.
Wishing you and your family a very Happy Diwali! Thank you for trusting [Business Name] this year. May your home be filled with light and happiness.
17.
May this Diwali bring you good health, happiness and success. Thank you for being a valued customer. Warm wishes from the [Business Name] family.
18.
Happy Dhanteras! May Goddess Lakshmi bless your home with prosperity. - Team [Business Name]
19.
Shubh Deepavali! Your support keeps our small business going. We are grateful to have customers like you. Happy Diwali from all of us at [Business Name].
20. (Hindi)
Aapko aur aapke parivar ko Diwali ki hardik shubhkamnayein! [Business Name] par bharosa karne ke liye dhanyavaad.
Reminders for regular and lapsed customers
21.
Hi [Name], it's been a while! We'd love to see you again this Diwali. Show this message at [Shop Name] for a special [10%] off. Valid till [date].
22.
As one of our regular customers, here's an exclusive Diwali offer just for you: [offer]. Not shared publicly. Valid till [date].
23.
Your Diwali order from last year was [product]. Would you like to order it again this year? Reply "YES" and we'll keep it ready.
Delivery and order updates
24.
Your Diwali order is confirmed! Order no. [X], delivery on [date] between [time]. For changes, reply here. Thank you for shopping with [Business Name].
25.
We're open extended hours this Diwali: [time] to [time] from [date] to [date]. Closed on [date]. Plan your visit!
Thank-you and post-Diwali messages
26.
Thank you for making our Diwali special! As a thank-you, enjoy [X%] off your next visit till [date].
27.
Hope you had a wonderful Diwali! If you liked our service, could you leave a quick Google review? It helps us a lot: [review link]
28.
Our Diwali lucky draw winners are announced! Check if you won: [link]. Thank you to everyone who participated.
29.
Happy Bhai Dooj! Surprise your sibling with a gift from [Shop Name]. Special Bhai Dooj offer: [offer], today only.
30.
Diwali may be over, but the offers aren't! Use code [CODE] for [X%] off till [date]. See you soon at [Business Name].
FAQs
Can I send Diwali messages to all my contacts at once?
Use WhatsApp Business broadcast lists. Each list holds up to 256 contacts, and only people who saved your number receive the message.
Is it okay to send promotional messages on WhatsApp?
Yes, to existing customers who have shared their number with you. Keep it infrequent and offer a way to opt out, such as "Reply STOP to stop offers".
Should I send images or just text?
A single good photo of your product or offer, with a short caption, usually gets more replies than plain text.
Make sure customers can find your Diwali hours and contact number. List your business free on Local Biz India.
